Course Description

attorney web + marketing guru

Megan Hargroder

Megan Hargroder is the founder and Lead Strategist of Conversations, LLC. She helps solo and small firm lawyers boost their business through social media and search engine optimization. She has spoken several times at CLE Seminars, including Tech Tuesdays and Marketing Mondays hosted by the Louisiana Bar Association and at the Small Firm Bootcamp.

Course curriculum

  • 1

    How to use this program

    • How to Use this Program
  • 2

    Chapter #1: The Launch Announcement

    • Overview: The Launch Announcement

    • Drafting Your Launch Email

    • TEMPLATE - Announcement Email

    • EXAMPLE - Announcement Email

    • Sending Your Launch Email

  • 3

    Chapter #2: Reviews and Testimonials

    • Overview: Reviews and Testimonials

    • When + How to request reviews:

    • TEMPLATE - Review Request Email

    • How To: Find your direct Google My Business Review Link
  • 4

    Chapter #3: Listing Optimization

    • Overview: Listing Optimization

    • Step 1: Get Organized

    • Key Listings + How to claim and optimize
  • 5

    Chapter 4: Retargeting (via a Lead Magnet + Automated Email Sequence)

    • Overview: Retargeting potential clients using a Lead Magnet and Automated Email Sequence

    • How to write your Lead Magnet:

    • How to write your Automated Email Sequence:

    • Self-Assessment Checklist

    • Installation and Implementation Guide
  • 6

    Chapter 5: Blogging + Social Media

    • Overview: Why this is important

    • PRINTABLE DOWNLOAD: Blogging Checklist

    • Developing a Social Media Strategy