Course Description

attorney web + marketing guru

Megan Hargroder

Megan Hargroder is the founder and Lead Strategist of Conversations, LLC. She helps solo and small firm lawyers boost their business through social media and search engine optimization. She has spoken several times at CLE Seminars, including Tech Tuesdays and Marketing Mondays hosted by the Louisiana Bar Association and at the Small Firm Bootcamp.

Course curriculum

  • 1

    The Client-Generating Website

  • 2

    Lesson 1: Basic Setup

  • 3

    Lesson 2: Copywriting

    • Week 2 Intro:

    • OVERVIEW: Selling Yourself with Words

    • Niche or Bust

    • Develop a killer tagline

    • DOWNLOAD: 3 Steps to Developing a Killer Niche Tagline

    • Create your "About" Page

    • Show off a little

    • Testimonials: Let other people say it for you
  • 4

    Lesson 3: Practice Area Copy that will get you FOUND in Google Search

    • Week 3 Intro:

    • Overview: Expand, expand, expand

    • How to create multiple Practice Pages from a single niche

    • Writing a compelling Practice Page

    • Example Practice Page
  • 5

    Lesson 4: Building Pages & Installing Content

    • Week 4 Intro:

    • How to create pages in Wordpress

    • Blog Integration

    • Building your Menu Bar

    • Contact Page

    • Disclaimer Page

    • DOWNLOAD: Disclaimer Page Template

    • What to put on your Home Page
  • 6

    Lesson 5: Design & Visual Basics

    • Week 5 Intro:

    • Choosing your Images: Size Matters

    • Stock Image Guide:

    • How to add images to your site:

    • Integrating Your Logo (Optional)

    • Editing The Home Page Design
  • 7

    Lesson 6: LAUNCH!

    • Week 6 Intro:

    • Test EVERYTHING

    • GO LIVE!

    • Install Google Analytics
  • 8

    BONUS: Search Engine Optimization Guide

    • What's "SEO" and why do I need it?

    • YOAST Plugin Tutorial

    • DOWNLOAD: Our internal SEO Checklist